"Be sure to let the person know that they will be receiving an e-gift from you, so if they see an email from an unfamiliar address, they won't automatically delete it, thinking it's spam," says Smith. Or, there's always the suspicion that receiving an e-gift out of nowhere could look suspicious to them. "Make sure it is still valid and that you did not mistype anything." You can even send and unsend an email as a test if you're concerned.īut even if you get a confirmation that the e-gift was successfully sent to the right place, there's no telling how crowded their inbox is or how sensitive their junk filters are. Even if it seems obvious, you always want to double-check the email that you're sending to. "When sending e-gifts, there are a few administrative pitfalls you want to avoid," says Jodi RR Smith, etiquette expert at Mannersmith Etiquette Consulting. When making an e-gift purchase, you don't want a typo or an inbox spam filter to be the reason it gets lost in the void. Where to buy e-gifts: Amazon, Blue Apron, Cratejoy, Grubhub, MasterClass, Netflix, The Bouqs Double-Check the Details Prioritizing utility may take some of the "wow" factor out of e-gifting, but it's an important consideration if you want the gift they'll end up receiving to be one they will actually enjoy. Or, if your recipient isn't enthusiastic about cooking, buying them an e-gift card to a takeout site may be more suitable than a meal kit subscription. "For example, someone with a severe shellfish allergy isn’t likely to perceive an e-gift card to Red Lobster as very thoughtful," says Kucharson. To that end, make sure you're not shopping for your own preferences when buying an e-gift card. "Research shows that gift recipients generally value the utility of a gift more than the perceived thoughtfulness that was behind it," Kucharson says, citing a 2016 study on the discrepancies between gift givers and recipients. "The less useful an e-gift is, the less thoughtful a gift recipient will likely perceive it to be," says Patrick Kucharson, author of the Better Gift Coach newsletter. Regardless of what the e-gift is, it's important to make sure that you're giving them something that's suitable to their needs and preferences. To help keep you in everyone's good graces, here's our expert-approved guide to everything you need to know about e-gifting. That said, giving an e-gift can quickly turn from a genius move into a face-palm situation if you don't double-check where and to whom the gift is being sent. Many e-gifts don't have to be used right away, so the recipient can decide at their leisure when they'd like to receive or activate the gift. While e-gifts come in handy if you do a lot of last-minute gifting, they can also be great to give to those with specific tastes. It could be a digital gift like an electronic gift card or streaming-platform credit, or it could be a to-be-delivered physical item like a meal-kit subscription that the recipient customizes and schedules for themselves online. When you're running out of time to buy a special gift for someone, and you don't want to risk any last-minute shipping delays or gift-wrap issues, sending them an e-gift can instantly take the pressure off.Īn e-gift can be anything that you buy online that you don't have to physically wrap or deliver - your recipient is usually notified through email that they've received a e-gift from you.
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